25.9.10
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Professional Diploma in Digital Marketing & Strategy

Genna Patterson

This 12 week part time Professional Diploma in Digital Marketing and Strategy brings together all the necessary skills to design, build, manage and measure effective online and digital campaigns weaving together the core skills of digital marketing, social media, online PR, paid and organic search and measurement programmes. Modules studied include: Online Marketing and Digital Strategy, Social Media Planning and Effective Use of Social Media, Developing and Executing a Digital Strategy and Ecommerce Optimisation.

Skills / Knowledge

  • Content Marketing
  • Inbound Marketing Strategies
  • SEO & Website Optimisation
  • Pay-Per-Click Marketing
  • Website Analytics
  • Leveraging Customer Online Activity
  • ECommerce Optimisation
  • Developing & Executing a Digital Strategy
  • Social Media Planning

Issued on

May 29, 2016

Expires on

Does not expire